The Easton Twilight Criterium is a fast-paced cycling race hosted in Downtown Easton. The course offers 6 quick turns around a 0.71 mile loop. With an objective of encouraging people to come downtown and spectate, we chose to design the 2024 Easton Twilight Criterium with simple, yet elegant typographic lockups. Pairing these lockups with rich monochromes of green and pink, we designed multiple print pieces, merchandise, and signage. These worked in conjunction with the already established brand to draw spectators to the event.
Additional credits: Gabe Lloyd and Jessica Schrippa
Poster Design & Wayfinding Signage
Postcard
Merchandise
Winner Jersey
Photo Credit: Gabe Lloyd
Photo Credit: Gabe Lloyd
Start/Finish Line Truss
