I was approached in the summer of 2021 to create a storefront window design, internal wall illustrations, and merchandise, and advertisements for The Joint Coffee Co. The overall goal was to create an intriguing, illustrative, and playful design that would catch the customer's attention and draw them into the store.
Additional credits: Hunter Young
After completing the window and inside wall, I created an advertisement to direct traffic from the center of the mall to the Joint for coffee. Conveniently located in front of the Starbucks, the main goal of the ad was to increase mobile orders for the store. To achieve this, I used the same characters to be eye catching and draw attention to the mobile order QR code.
The final aspect of this project was a line of coffee mugs, t-shirts, and sweatshirts that we created to be released on a seasonal basis. These designs are a mixture of eye-catching bold graphics and creative typography.